I led the graphic design for Itsu’s brilliant’broth, taking the project from concept to final artwork. As the first product of its kind in the UK, the challenge was to balance brand consistency with clear communication and shelf impact. I crafted a design system that aligned with Itsu’s visual identity while educating consumers through concise messaging and bold, intuitive visuals. I also art directed the on-pack food photography to showcase the broth’s versatility and inspire creative usage.