I led the end-to-end packaging redesign for BOL Power Shakes, transitioning from glass to plastic while maintaining a premium look and core messaging around wholefoods and high protein. I was involved in every aspect of the design—from early concept development and directing on-pack photography, to creating final product artwork. I also played a key role in designing all visual elements of the 360° marketing campaign, which included 628 OOH billboards nationwide, influencer send-out boxes, a Whole Foods window display, and teaser and launch videos.