In 2023, BOL underwent a major brand repositioning—from a plant-based focus to a broader lifestyle-led identity—launched under the new tagline Bring On Life. I led the design for the nationwide 360° campaign, which included bold OOH advertising, promotional materials, and the high-impact launch event at BOXPARK Shoreditch - with a total combined 25 million reach. My work played a key role in visually communicating the brand’s new direction and energising its presence across multiple channels.