In 2024, BOL transitioned from their signature soup jar to a more accessible pot format, with a design brief focused on maintaining a premium, on-brand feel while maximising shelf standout. Working on the packaging design process—from design development through to final artwork—and attending the press pass to ensure production quality met expectations. I was also closely involved in the launch video, shaping the storyboard, attending the shoot, and editing the final cut to bring the new design to life across channels, helping BOL become the UK’s ‘fastest growing fresh soup brand’.